Amazon Brand Gating

UGG

High counterfeit risk category — gated with significant IP complaint history.

Gating status

Gated

Seller risk

High

Selling UGG on Amazon

UGG (Deckers Brands) has one of the highest counterfeit complaint rates in footwear. Even authentic units sourced from Walmart face complaints. Gated and enforcement is aggressive year-round, peaking in fall/winter.

Brands to flip instead of UGG

Footwear alternatives with lower risk profiles:

Crocs Skechers

Found a UGG deal at Walmart? Run a live profit + ROI check before you buy.

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