Amazon Brand Gating
Under Armour
Gated sportswear — approval possible but enforcement is increasingly strict.
Gating status
Gated
Seller risk
Medium
Selling Under Armour on Amazon
Under Armour requires approval and has been tightening enforcement in recent years. Approval is possible with proper invoices but IP complaint risk has increased. Medium risk compared to Nike or Adidas.
Brands to flip instead of Under Armour
Athletic apparel brands that are ungated or easier to get approved:
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